How to Use Data to Recruit the BEST Real Estate Agents
Learn how to leverage data from third-party programs such as Courted.io and Broker Metrics to garner critical insights into real estate agent productivity and alignment with your business model.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
Client Communication Tips that Build Solid Relationships
Realtors® are more than just salespeople. We are project managers and problem solvers, and effective communication and relationship-building are at the core of our industry. Here's how to move beyond texting to build solid agent-client relationships through better communication.
Tips to Help You Connect with International Buyers
Find out how to broaden your outreach to real estate professionals who can connect you to those who want to buy property in the U.S. and Florida using resources from your local and state associations as well as the National Association of Realtors®.
May: New Listings & Inventory Tick Higher
New listings and inventory climbed at the statewide level in May, but there's a decent amount of variation at the county level — and even within several counties, when we drill down to the ZIP code level. How is the real estate marketing doing in your area? NEXT REPORT: July 23
Tips to Make the Most of Canva's AI Tools
Whether you need flyers, business cards or social media posts, a paid subscription to Canva is worth the investment. And once you know how to use Canva's powerful suite of AI tools, you'll be making high-quality visuals that attract more clients and promote listings.
Sales Stay Steady as Buyer Options Expand
Closed home sales held fairly steady across Florida in April, while prices continue to rise at a much more sustainable pace and options for buyers continue to expand. NEXT REPORT: JUNE 21.
Watch Out for These Wire Fraud Red Flags
Criminal hackers hack into Realtors' email accounts and then impersonate the agents to deceive buyers into wiring funds to accounts controlled by the hackers. It's crucial to strengthen your security practices.
How to Avoid Common Appraisal Mistakes
Real estate agents — and their clients — can become frustrated when a property doesn't get the expected appraisal. Here's how real estate professionals can avoid common mistakes in the appraisal process — and eliminate surprises.
How to Handle Inventory & Rate Questions Like a Pro
Low inventory and high interest may be turning some sellers off. They wonder what they can afford and question why they'd give up a lower interest rate. Here's how to alleviate those concerns.