Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients.
A new survey found 71% of aspiring homeowners are postponing major life steps, including marriage, children and career changes, until they can afford a home.
Some agents avoid lead-gen calls due to fear or burnout, but small daily goals, training and accountability can boost confidence and steady growth.
Realtor.com says sustainability and smart-home tech define 2025, with WaterSense fixtures, EV chargers and indoor-outdoor design among the fastest-rising features.
Experts say the best home staging starts with a focal point, showcases light and room flow, and helps buyers picture living in the space day to day.
Underutilization of VA loans delays homeownership, especially in high-cost markets and areas where veterans may not know about their benefits, new research shows.
Even experienced agents make growth-blocking mistakes. Experts say embracing AI, branding and proactive communication can turn it around.
Buyers and sellers are more informed now. Today’s agents must pair market insight, storytelling and strategy to deliver value that stands out across markets
Falling rates, higher inventory and motivated sellers make late 2025 one of the best times for buyers to secure favorable deals before spring prices rise.
More than 600 agents described how the federal shutdown has delayed loans, halted flood insurance renewals and stalled home sales nationwide.
