Real estate teams are refining goals, investing in skills and technology, strengthening digital visibility and diversifying lead generation to stay competitive.
NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.
Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.
Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing and high-value, low-cost trades to keep deals moving.
AI can boost efficiency, but businesses still need people to personalize outreach and close deals. Blending AI insights with human expertise delivers better results.
The next generation of buyers isn’t Googling you. They’re asking AI. Here’s how to show up in the answers that matter.
Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.
NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.
AI platforms now help agents handle lead generation, virtual staging, customer interactions and data analysis, streamlining routine tasks and improving efficiency.
As you and your customers prep for holiday festivities, Florida Realtors offers several tips, like making sure decorations are made of fire-resistant materials.
