How to go from scripted to sensational — and start sounding like an advisor, coach and guide instead of a salesperson.
HOAs can restrict holiday decorations if its rules allow. Review governing documents, ask for clarification and work with neighbors to seek changes.
Florida Realtors’ data: Single-family closed sales up 3.4%, condo sales up 1.6% YoY. “Pent-up housing demand is being unlocked,” says Chief Economist Dr. O’Connor.
Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
The average rate on 30-year mortgages slipped to 6.21% from 6.22% last week. Rates on 15-year mortgages averaged 5.47%, down from 5.54% last week.
A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.
Delistings are rising in some markets as pricing gaps widen. Agents can keep sellers committed by setting realistic prices and staying proactive.
Homeowners should rely on referrals, compare written estimates, hire local when possible and confirm insurance coverage before selecting a contractor.
Emerging tech is helping agents spot buyer intent sooner, prompting timely outreach that turns interest into real conversations as 2026 approaches.
